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Jiuxing Sports Shine Bright in Europe

To explore and learn from global advanced technologies while showcasing the brand, products, and technical capabilities of Jiuxing Sports, the team embarked on a two-week European journey from late November to early December, aiming to further expand the European market.

At the grand 2024 International Sports Goods Exhibition in Munich, Germany, Jiuxing Sports’ products attracted widespread attention for their unique design, advanced technology, and exceptional quality. Daily, the booth was flooded with international clients for inquiries and discussions. Many placed preliminary orders on-site, while others expressed interest in becoming exclusive distributors of Jiuxing Sports tables across Europe. Throughout the event, Jiuxing Sports emerged as the most popular exhibitor in the table soccer industry, shining as the brightest "Chinese Star" in Europe.

Alongside active participation in the exhibition, our team visited multiple European partners to gain firsthand insights into advanced design philosophies. Notably, at the Mercedes-Benz headquarters in Stuttgart, We delved into the company’s century-old brand culture, technological innovation strategies, and craftsmanship heritage, gaining invaluable knowledge.

This European trip is part of  Jiuxing Sports’annual overseas study program, which had been paused during the pandemic. As the first post-pandemic European study tour, it significantly enhanced Jiuxing Sports’brand influence in Europe, garnering widespread attention and acclaim. The journey also broadened the team’s horizons, enriched their expertise, and reinforced the company’s commitment to becoming a learning-driven organization, laying a solid foundation for Jiuxing Sports to lead the industry’s future.